©2025
UPMC Magee Womens Hospital
A series of powerful testimonials from the perspective of the loved ones of the patients treated at the hospital.
FILM
The Halloways
Director: Gabriella Cowperthwaite
FILM
The Romanos
Director: Gabriella Cowperthwaite
A testimonial campaign was needed to give a human face to the top-tier hospital, so instead of doing the expected, we flipped the perspective and told the stories from the viewpoint of the patient's loved ones.
Year
2012
Agency
Grey
Made With
Emily Goldenberg, Jan Egan, Ron Castillo, Patricia Kendall, Fred Liedtke
Service not included / The future is stupid / Enjoy the surface / Nobody move and nobody gets hurt / Call your mother / Taste is the enemy of art / Pessimism is self fullfilling / Atlantic City is the new Rome / Kids these days.... / Try more often / Mock it or milk it / Don't become a monster to destroy a monster / Panic is attitude / Remember what you dream / Believe everything / Contradiction is balance / Push / Be gentle with me / Who cares? / Over 1 billion served / Let me hear you say yeah / Survive /Service not included / The future is stupid / Enjoy the surface / Nobody move and nobody gets hurt / Call your mother / Taste is the enemy of art / Pessimism is self fullfilling / Atlantic City is the new Rome / Kids these days.... / Try more often / Mock it or milk it / Don't become a monster to destroy a monster / Panic is attitude / Remember what you dream / Believe everything / Contradiction is balance / Push / Be gentle with me / Who cares? / Over 1 billion served / Let me hear you say yeah / Survive /Service not included / The future is stupid / Enjoy the surface / Nobody move and nobody gets hurt / Call your mother / Taste is the enemy of art / Pessimism is self fullfilling / Atlantic City is the new Rome / Kids these days.... / Try more often / Mock it or milk it / Don't become a monster to destroy a monster / Panic is attitude / Remember what you dream / Believe everything / Contradiction is balance / Push / Be gentle with me / Who cares? / Over 1 billion served / Let me hear you say yeah / Survive /