©2025
American Egg Board
In order to sell more eggs, we tapped everyone's favorite first-degree. Because nobody knows eggs better than Bacon.
FILM
A Side of Kevin
Director: Martin Granger
EARNED MEDIA
CBS Evening News Feature
Breaking into culture
Egg sales were in decline. The American Egg Board reached out and asked for help reversing the trend. We needed a hero. So, we turned to someone who knows more about eggs than anyone: Kevin Bacon. It's remarkable he hadn't been featured before.
Cannes Lions • BRONZE • PR • Celebrity Endorsement
Year
2015
Agency
Grey
Made With
Jay Hunt, Pete Gosselin
Service not included / The future is stupid / Enjoy the surface / Nobody move and nobody gets hurt / Call your mother / Taste is the enemy of art / Pessimism is self fullfilling / Atlantic City is the new Rome / Kids these days.... / Try more often / Mock it or milk it / Don't become a monster to destroy a monster / Panic is attitude / Remember what you dream / Believe everything / Contradiction is balance / Push / Be gentle with me / Who cares? / Over 1 billion served / Let me hear you say yeah / Survive /Service not included / The future is stupid / Enjoy the surface / Nobody move and nobody gets hurt / Call your mother / Taste is the enemy of art / Pessimism is self fullfilling / Atlantic City is the new Rome / Kids these days.... / Try more often / Mock it or milk it / Don't become a monster to destroy a monster / Panic is attitude / Remember what you dream / Believe everything / Contradiction is balance / Push / Be gentle with me / Who cares? / Over 1 billion served / Let me hear you say yeah / Survive /Service not included / The future is stupid / Enjoy the surface / Nobody move and nobody gets hurt / Call your mother / Taste is the enemy of art / Pessimism is self fullfilling / Atlantic City is the new Rome / Kids these days.... / Try more often / Mock it or milk it / Don't become a monster to destroy a monster / Panic is attitude / Remember what you dream / Believe everything / Contradiction is balance / Push / Be gentle with me / Who cares? / Over 1 billion served / Let me hear you say yeah / Survive /