American Egg Board,
Wake Up to Eggs with Bacon
The American Egg Board needed to find a way to sell more eggs. The solution? Hire someone who knows more about eggs than anyone else: Kevin Bacon.
Egg sales were in decline. The American Egg Board reached out and asked for help reversing the trend. We needed a hero. So, we turned to someone who knows more about eggs than anyone: Kevin Bacon. It's remarkable he hadn't been featured before.
Cannes Lions • BRONZE • PR • Celebrity Endorsement
What'd I Do?
Art Direction
Where'd I Do It?
Grey New York
Who'd I Do It With?
Jay Hunt, Pete Gosselin, Martin Granger
What, me worry? / A conclusion is the place where you get tired of thinking / Mock it or milk it / Call your mother / Service not included / The future is stupid / Taste is the enemy of art / Panic is attitude / Contradiction is balance / I don’t know where I’m going, but I’m on my way / Over 1 billion served /What, me worry? / A conclusion is the place where you get tired of thinking / Mock it or milk it / Call your mother / Service not included / The future is stupid / Taste is the enemy of art / Panic is attitude / Contradiction is balance / I don’t know where I’m going, but I’m on my way / Over 1 billion served /What, me worry? / A conclusion is the place where you get tired of thinking / Mock it or milk it / Call your mother / Service not included / The future is stupid / Taste is the enemy of art / Panic is attitude / Contradiction is balance / I don’t know where I’m going, but I’m on my way / Over 1 billion served /