When someone you love is in the hospital, it can be a scary thing. When they are being treated at the University of Pittsburgh Medical Center's Magee-Womens Hospital, you can be sure they are receiving the best treatment possible.


Mrs. Hollaway has had three surgeries in the last two years at Magee-Womens Hospital of UPMC. Thanks to the care she received, the backbone of this family has now gotten her strength back.


The Romanos' son was born two months early. But, after being expertly cared for in the Magee NICU for 21 days, this new father now has his best friend healthy and back at home.


Chelsea was diagnosed with ovarian cancer at just 18 years old. With the support of her family and the largest cancer treatment program in the region, she is now cancer free. 


Concept & Art Direction
Director: Garbiella Cowperthwaite
Copywriter: Emily Goldenberg
Creative Directors: Ron Castillo (Executive Creative Director), Jan Egan (Executive Creative Director), Fred Liedtke & Patricia Kendall
Agency: Grey New York